Upcoming Events
British Science Festival -
Joseph Lister Award Lecture: 'Fact and Fiction about Neuromarketing' by Professor Nick Lee
Tuesday 14 September, Aston University, 12 - 1pm
This lecture will take you on a whistle-stop tour of recent findings in the brain sciences, and their link to consumer decisions. Together, we will explode myths about both advertising and the brain, to gain a basic knowledge of how the brain works, and how it relates to our consumption decisions, to enable you to form educated opinions about what is and is not possible in the future.
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British Science Festival -
'The Science of Marketing. It's all about t-shirts and posters...right?' by Dr John Rudd
Wednesday 15 September, Aston University, 5.30pm - 6.30pm
Join us as we explore the science behind "marketing" decisions and highlight some marketing challenges for practitioners and academics alike. This is also your chance to see a demonstration of the latest market research software for those interested in word of mouth / social network marketing.